MARCUS MILLS

ABOUT

Marcus Mills is an award-winning marketing expert with over 10 years of experience in entertainment, studio management, business strategy, and creative work. He has led both global and nationwide campaigns using targeted ads, social media, off-channel, on-air and influencer marketing—helping generate +$8M in retail and licensing. Marcus is a self-starter who’s passionate about giving back to his community.

KEY SKILLS & SPECIALTIES

• Led content & retail licensing partnerships, contributing to creation & network support of 70+ deals yearly

• Managed award-winning retail campaigns across Paramount’s hit portfolio (MTV Entertainment Group, Paramount+, Showtime) at top national retailers (Walmart, Target, Amazon, Starbucks)

• Oversight of 40+ vendors to deliver marketing for major events and launches

• Supported $10M+ in yearly revenue through account management and client retention (yearly 30% growth)

• Directed 200+ digital launches, including websites and microsites

• Built partnerships for startup brands, generating $80K+ in quarterly sales

• Expert in family, student, parent and adult audience marketing across product lifecycles

• Experienced in meeting KPI’s for retail programs of hit series at mass, specialty and DTC retail

PROFICIENCIES

Sales Kits • RFP material creation • Out-of-home advertising material creation management • Trade show/conventions signage, materials creation • social assets materials creation, management • cross-channel campaign asset oversight email • SMS • social • web, landing page • paid media • partnership asset materials • influencer guidelines, marketing tool kits • brand and franchise guideline creation • SOP creation • comms materials for editorial segments • marketing materials for awards shows, upfronts and fashion week • video editing for recaps/social assets • CMS/dataexecutive summaries, quarterly recap reports